Tuesday, July 21, 2009

FACEBOOK AND WORD OF MOUTH MARKETING

I attended a high school reunion for the class that graduated a year before me. It was their 27th year since being out of school and one of the guys from the class set up a more intimate get together while he was visiting from out of town. There were two ways he did this which remind me of the forces that drive the network marketing industry.

First, he is on Facebook, not building a business but for social reasons. So he sent everyone he knew on Facebook an invite to the event (provided they went to our High School) and regardless of if they graduated in his year or not. You see he was using the network he built in school, not just of the people in his class, but of all the people he knew in high school. (hint: we network with other people in other networking businesses).

Second, word of mouth, all the people he invited sent the invitation to people they knew that went to high school with us. Again, the year they graduated didn't matter.

The outcome, through the internet and word of mouth, there was a great turnout for the event. Held at a local bar/restaurant near the school we graduated from.

And here is something else I noticed. The relationships we built 27 years ago, still applied this past weekend. New friendships and new memories were made. No matter how much time goes by those friendships never die. Build them once, build them right, build them to last your lifetime!

Gotta love Facebook! Bringing the world back together!

If you want to see some of the photos from our event you can check out my facebook page, add yourself as friend if you haven't done so already: www.facebook.com/theresagiambrone